Teradata Data Science Distinguished Speaker Series
Ramkumar Ravachandran, Director Data Science, Google
The Personalization Cookbook - What does it take to get it right!
Although Personalization figures at the top of the "to get right" list of strategic objectives, hardly a few get it right. It's much more than a bunch of algorithms, product-market fit, a pretty front end design or even lots of incentives. It's complete re-architecting of the soul of the organization! It's a journey from being in love with the product that was created and finding the customers to solving a "user's problem" sustainably, efficiently and effectively. This talk will be a walk through of the process of creating a vision, the strategic goals and execution of a Personalization program with Data Driven Optimization. It will touch upon the advancement along the Analytics Maturity Curve from the right metric creation for the Strategic Objectives, shoring up the Data Platform, a "Learn-Listen-Test" framework of iterative execution and finally scaling with Machine Learning solutions. The intention is to share the lessons along the journey with the audience and take back insights from their own personal experience of pulling this off.
Date: Monday, April 29, 2019
Time: 2:30pm- 4:30pm
Location: Sanford Consortium | 2880 Torrey Pines Scenic Dr. La Jolla, CA 92037
Complimentary for Tech San Diego Data Science Roundtable members and CTO/Chief Software Development Roundtable Members
Tech San Diego Members: $20.00